Cultural organizations are typically low priority in the political realm. We need advocacy to inform our political leaders, both local and national, about the importance of Florida’s cultural heritage. The collections under our organizations’ care are important and valuable not only to staff and volunteers, but to all members of our community. In this module you will learn techniques to inform your leadership of the significance of your institution’s collections, and understand how emergency planning can benefit your community in general. 

Outreach and Advocacy for Collections Care webinar is presented by Malinda Horton, Executive Director, Florida Association of Museums. 

Webinar Length:  34 min. 34 sec.
Note:  When viewing the webinar a new browser page will open.  

A separate worksheet has been developed for this activity.  
Note:  When viewing the activity a new browser page will open.  

See the Activity Sheet for samples

Online Resources
American Alliance of Museums (AAM), Advocacy (includes contact information and economic impact statements)

Florida Association of Museums (FAM), Advocacy (Florida state level and FAM advocacy)

Heritage Health Index Selected Data, Emergency Planning and Security (statistics for advocacy)

Speaker Biography
Malinda Horton has been the Executive Director of the Florida Association of Museums (FAM) since 1995. In this position, she has provided consistent advocacy and advocacy training.  She has lobbied successfully for cultural and historic preservation funding on behalf of various cultural and preservation organizations, including the Florida Trust for Historic Preservation. She provides advocacy training for Florida cultural organizations, as well as nationally, including the American Alliance for Museums and American Association for State and Local History. Malinda attended Florida State University. After obtaining her degree in Political Science, she worked for the Florida legislature. 

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